Introduction to What? So What? Now What?

Lisema Matsietsi

Lisema is a professional non-executive director, author, podcast host, founder and managing director of Being An Analyst, an organisation dedicated to analyst training and development. His background combines sales operations, financial analysis, and strategic insight, making him adept at parallel processing — understanding both intricate details and overarching company strategies. He is busy with PhD proposal to expand his dissertation: Digital Spaza-shops and the Digitalisation of SMMEs’ in South Africa.